Because its convenient, cost-effective, and valuable for students.

Because it’s Convenient
People love taking the easy road. We want instant access; Research shows 44% of people pay for premium educational services because it’s convenient. It puts all of the content they want under one roof and reduces the decisions they need to make. You see… The problem with free content is that you pay for it with effort. You have to search for it, curate it, and create your own sense of structure with it. It’s more effort than you think. This is one of the reasons we’ve worked hard to create a comprehensive catalog feature for our StemIvy customers. We strive for our customers to find exactly what they want and access it when they need it.

Because it’s Cost-Effective
Paid education services provides a lot of value for money. Research shows that 85% of parents view paid academics as cost-effective or cheap. And it makes sense why. Now, you might be thinking, “That’s all well and good, but don’t people get far more content for free?” Well, yes and no! It’s true that there is an infinite amount of free content online. 500 hours of YouTube videos are uploaded every single day! And, that’s before you look at illegal streaming sites. But people pay for this content in other ways. What’s the cost of: getting caught illegally downloading a film? risking your security on a suspect third-party website? or time wasted searching for educational videos that don't adequately teach content or provide extra resources? When you pay for tutoring and academic services, you get exactly the content you want, without the effort or risk. 

Because it Removes Any Guesswork
When students look towards StemIvy it’s typically because they want to improve. They want to be smarter, score better, or be more creative; to transform from who they are now, into a better version. The problem is… They don’t know how to make that transformation happen. Free lectures typically only hints at how they can do it, rarely providing the full picture. Students also feel comfortable knowing that they are learning from real industry professionals, be able to interact with instructors which is priceless value on top of the course fee. And, we’re not just speculating that people will pay for this type of content! When we looked at our internal data, we also found that a whopping 81% of our customers’ friends are signed up for e-learning services

Because Students Don't Value Free Content
Human nature is strange. If you give a person something for free, they’ll get all excited. They just can’t believe their luck! But a couple of hours later, that feeling is gone. However… If you work hard, save up for something, and finally have enough to buy it you value it far more!  Ramit Sethi, an online entrepreneur, observed this a few years ago. When he launched his $2000 course, Zero To Launch, he received lots of requests from friends for free access. So, being a good friend, he gave it to them. But to his surprise, none of them ever finished the course! In fact, most of them never even opened the first module. Why? Because people value what they pay for. Someone who pays to access our lessons is going to get more value and use – as well as better results! – then someone who gets it for free. This is what’s known as the sunk cost fallacy. People who pay for things are likely to use them to get their money’s worth, as opposed to wasting what they’ve spent. We know that students who pay for our courses and instructors will get more benefit from those people who find it for free.